The Great Greek Mediterranean Grill stands out among fast-casual franchises. It’s not hard to see why. Our fresh and healthy menu continues to deliver customer satisfaction, and our investment has high-profit potential. We provide avenues of growth for our fast-casual Mediterranean restaurant franchisees, including multi-units, master licenses, and secondary revenue streams through catering.
Fast-Casual Franchise Trends
The way people dine out has significantly changed since the pandemic began. While things may not be back to normal just yet, certain trends fueled by the pandemic continue to positively impact the fast-casual franchise industry and are worth keeping an eye on. At The Great Greek Mediterranean Grill, we’re proud to be a part of these trends. Some are not as new; some are changing every day. Here are some of this year’s trends to consider (Source: Fast Casual).
Good style is always trendy. Before your dining room reopens, consider a style refresh. Investing in the ambiance of your restaurant can help bring in more customers. Going out is more than just grabbing a quick bite to eat, and if customers make an effort to go out, the experience should be enjoyable. Luckily, our favorite fast-casual Mediterranean restaurant has happily been ahead of this trend as our dining rooms reflect our Mediterranean roots and evoke comfort.
Eating healthy to stay well. While not necessarily a “new” trend, it’s never been more important to stay healthy. We’re happy to have been a part of this trend before it was fashionable. Sustainable, organic, ethical, and healthier foods have been trending in recent years as more people embrace healthy eating as a way to stay fit and thwart disease. Fast-casual restaurants can embrace healthy dining options by adding more fruits and vegetables and more vegetarian and vegan dishes.
Transparency is a priority. Again, not necessarily a new one, but customers are more appreciative of restaurants that feature transparent hygiene in the forms of ingredient displays, food preparation, cooking, staff, and general environment. Who doesn’t want to know what ingredients and effort go into preparing their food?
Technology continues its takeover. Our phones are capable of some pretty amazing things. Technology is the ultimate convenience and a perfect fit for fast-casual franchises. Customers can order food, and once dining capacities return to normal, book reservations online. One factor to consider is that more people read reviews and rely on them to determine where they’ll dine.
Technology, part two. One of the pluses of technology is it can help keep diners safe. Contactless dining is becoming more common, as features like QR codes are optimal for diners to access menus and pay bills right from their phones. Touchable computer screens and tablets help cut down on contact and are appreciated by most during their dining experience.
As society continues to adjust to the new norms, we’re bound to see more of these trends take shape and grow. Furthermore, as capacity restrictions lift, socializing and enjoying a dining out experience will return to further fuel the fast-casual restaurant space.
These are just a few of the trends to keep an eye on in the fast-casual franchise industry. Contact us today to learn more about what it takes to get started with The Great Greek.