Most international franchise opportunities promise big growth but lack the infrastructure to deliver. The Great Greek Mediterranean Grill is different. The brand spent years building the systems that make international expansion work—supply chains, training, technology, and support. Then it started signing master license agreements.
The results? Canada opened in 2024. Egypt’s master license is signed. Over 300 locations are in development across domestic and international markets.
For investors evaluating an international franchise opportunity in the fast-casual Mediterranean segment, this is worth examining.
The Infrastructure That Makes It Work
Most franchise brands have operations manuals. Few have solved the harder problem: maintaining brand standards across different countries, supply chains, and customer expectations.
The Great Greek’s parent company, United Franchise Group (UFG), has 35 years of experience doing exactly this. UFG operates 1,800+ franchises in 80+ countries. When you sign a master license for The Great Greek, you get access to:
Supply chain development – UFG helps you find local vendors who meet quality standards at competitive costs. This is active vendor management, not just a supplier list.
Market positioning – Before launch, UFG analyzes competitors in your territory and helps refine your strategy based on local market gaps.
Technology setup – POS systems, online ordering, and management tools are configured for local currencies, languages, and payment methods.
Cultural training – Training programs account for differences in management style, customer service, and operations—not one-size-fits-all.
Ongoing support – After launch, you have direct access to UFG’s international team for troubleshooting and guidance.
This infrastructure enables The Great Greek to expand aggressively while maintaining consistency.
Why Mediterranean Food Works Globally
Mediterranean cuisine travels well. Consumers from Sydney to Vancouver to Cairo already recognize it. Fresh ingredients, bold flavors, healthy preparation—these principles resonate everywhere.
The Great Greek’s menu leverages this recognition while allowing regional flexibility. Gyros, souvlaki, Greek salads, and hummus are universally understood. The brand allows adjustments to proteins, spice levels, or sides based on local tastes.
This matters for The Great Greek global franchise model because you’re not introducing an unfamiliar concept. You’re offering a premium version of something people already value.
Compare this to concepts built around region-specific flavors. Those brands face bigger education challenges and higher risk in unfamiliar markets.
Built to Scale Fast
The Great Greek opened 19 locations in 2024 and plans 40 more in 2025. That pace requires systems designed for replication.
The fast-casual format standardizes kitchen operations. Orders are made fresh in under five minutes using documented recipes. Staff training focuses on execution, not guesswork.
This standardization makes the international franchise for Mediterranean restaurant concept viable for rapid territory development. Master license holders can open multiple locations without the complexity of full-service restaurants.
The numbers prove it works: systemwide sales increased 46% year-over-year while unit count doubled in two years. For investors, this shows the concept scales sustainably—not just at 10 units, but at 50 and beyond.
Where the Opportunity Exists
Mediterranean fast-casual remains underserved in most international markets. Consumers typically choose between:
- High-end Mediterranean restaurants with premium pricing
- Low-quality quick-service options that sacrifice authenticity
The Great Greek fills the gap. Premium ingredients and authentic recipes meet fast-casual efficiency and accessible pricing.
For investors looking to expand Great Greek franchise outside US markets, establishing leadership before competing brands enter compounds long-term value.
What Master License Partnerships Require
Master license agreements aren’t for first-time franchisees. United Franchise Group evaluates candidates on:
Multi-unit experience – Proven ability to manage multiple locations across a territory, preferably in restaurant or retail
Local market expertise – Deep understanding of real estate, consumer preferences, regulations, and competition in your territory
Capital resources – Financial capacity for initial development, ongoing expansion, and sub-franchisee recruitment
Operational infrastructure – Existing systems to recruit, train, and support sub-franchisees
Qualified partners typically have existing operations in the target market. They view The Great Greek as a strategic portfolio addition, not a startup venture.
For U.S. entrepreneurs considering international expansion, partnering with The Great Greek offers lower risk than launching your own concept.
Why Act Now
The Great Greek’s international growth is operational, not speculative.
- Canada launched in 2024 and is expanding
- Australia is open with more locations planned
- Egypt’s master license agreement is signed
This creates urgency. Once a market’s master license is awarded, that geographic exclusivity is gone. The question isn’t whether global fast-casual Mediterranean franchise concepts will succeed in your market—it’s whether you’ll be the partner who captures that opportunity.
UFG actively evaluates candidates for additional markets, prioritizing territories where demand for healthier fast-casual options is growing.
How to Evaluate This Opportunity
Focus your due diligence on three areas:
Brand performance – The Great Greek’s 46% systemwide sales increase and aggressive unit growth show strong fundamentals.
Support infrastructure – UFG’s 35 years of global franchising and presence in 80+ countries provide established infrastructure.
Market opportunity – UFG’s international team does detailed market analysis as part of the master license evaluation.
If your evaluation confirms market viability and your capacity aligns with master license requirements, engage directly with The Great Greek’s international development team.
Next Steps
The Great Greek is actively developing international markets. For experienced multi-unit operators with target territories in mind, now is the time to explore master license Great Greek Mediterranean Grill international opportunities.
The brand’s infrastructure-first approach reduces execution risk. But success still requires market expertise, operational capacity, and capital to execute aggressive growth plans.
If your organization meets these criteria, learn more about the franchise opportunity to understand market availability, investment parameters, and support structure.