Greek restaurant franchises like The Great Greek are steadily increasing in popularity. Twenty years ago, not many people would have known much about Greek food. Today, dishes like gyros and souvlaki are American favorites. There’s no denying that Greek cuisine is growing in popularity. Here, we’ll explore a few of the reasons why.
A Fresher Option
Between 1999-2016, researchers examined the eating habits of 44,000 men and women. They found that within that time, participants began to eat healthier. This research just confirms what the restaurant industry has known for years: people want access to fresher, more nutritious options. Many nationwide chains have adapted by adding low-calorie, even plant-based options.
This focus on healthy eating has coincided with the rise of Greek and Mediterranean cuisine in the U.S. We don’t believe that’s a coincidence – Greek food is famous for its freshness, and we don’t cut any corners when it comes to quality. While our menu still allows customers the opportunity to splurge, they love that every item has been made with the best ingredients and doesn’t substitute deep-frying for flavor.
A More Familiar Palate
As Greek food has become more ubiquitous in the U.S., more and more people have developed a taste for it. While it may have been exotic 20 years ago, today, many people have enjoyed Greek food at least once or twice. As more Americans are becoming familiar with Greek food, it’s a great time to invest: people know they love it, but there aren’t yet Greek restaurant franchises in every community. With little competition to contend with, this is a favorable sign for prospective investors.
The Great Greek Leverages These Trends
Once you’ve recognized that investing in a Greek restaurant is the way to go, what comes next? The Great Greek restaurant franchise can help you get started the right way. We’re a family business, and for generations, our family has known how to run a successful restaurant. Our co-founders are still on The Great Greek leadership team! When you partner with us, we’ll let you in on all of the trade secrets that have helped us to thrive for so long. As part of your initial training, you’ll learn things like:
- The secrets behind our time-tested menu
- How to manage operations efficiently
- How to create customer loyalty
You’ll also enjoy lots of perks like connections with great vendors and marketing support. Our leaders have walked in your shoes and know how valuable resources like these can make a big difference to a new restaurant.
Keep in mind The Great Greek is part of United Franchise Group, an international franchising powerhouse that has helped thousands of franchisees start thriving new businesses. Their expertise is a significant asset.
Contact us today to learn why there’s never been a better time to open a Greek restaurant franchise of your own.