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3 Trends in the Quick Service Restaurant Industry and Why Fast-Casual Is a Good Investment

Home - Blog - 3 Trends in the Quick Service Restaurant Industry and Why Fast-Casual Is a Good Investment
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You’re clocking out at 5 pm to go to your kid’s soccer practice starting at 6 pm.  You don’t have time to cook a lavish dinner for the family, but you have mouths to feed. There are countless situations, like this, that can give a fast-casual restaurant franchise opportunity to bring in foot traffic. Recent statistics show that the Quick Service Restaurant (QSR) industry is thriving from an influx of demand.  Total revenue for the industry brought in over $250 billion in 2018 and has grown in the past five years at a rate of almost 4%. With such a demand in the industry, we have broken down three trends we have noticed starting to appear and why a fast-casual restaurant franchise opportunity can retain success.  

Exciting New Flavors Gaining Popularity

The societal palet has started to evolve when it comes to tasting fast-casual cuisine. Fast-food used to be jammed with grease dripping burgers and fries that are far too salty–however, as time goes on it seems like society wants a bit more flair. Research has started to show that even  Greek cuisine itself is beginning to gain popularity more than ever before. It was predicted to be one of the top food trends for 2018 due to the diversity in what it has to offer.  People everywhere are trying new foods like falafel, hummus, and pita and getting hooked on the unique spices they may not have been familiar with prior. Households are starting to bring new flavors to the dinner table, encouraging the youth every day to ‘try new things.’ 

Fast Casual Convenience

The focus of service for the QSR industry has always been centered around convenience. Being able to run into a restaurant or drive up to a window and get your quick-bite has always been an ideal format. The fact of the matter is, research shows that on any given day, 36% of Americans are consuming the service, a fast-casual restaurant franchise opportunity has to offer.  There are also developing trends showing that convenience is growing past just a  drive-thru mentality. With food delivery services like Doordash, Post Mates, and Uber Eats becoming available anywhere; you now don’t even have to step into your car to get the food you want. As technology like this grows, so does the convenience of being able to get your dinner by just opening an app. 

Locations Are Accessible

A fast-casual restaurant franchise opportunity can create incredible revenue due to the hundreds of locations spread across the states representing the same brand. If someone knows about the incredible food they received from your site in Utah, they will be likely to give you business if they see you in California. A restaurant franchise opportunity brings the same convenient experience previously stated with the abundance of locations. From the perspective of the franchisee, the ability to expand locations to create a higher flow of revenue is fitting for an investor looking to find a fast return on investment. The Great Greek has identified a plethora of locations due to our ability to market our service practically anywhere.

Do these trends spark your interest in a fast-casual restaurant franchise opportunity? Request more information today and we can talk more about the unique opportunity of a Great Greek Mediterranean Grill franchise.

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