Houston is home to nearly 2.5 million people. The population has been steadily growing for years, making it the most populous city in Texas and one of the largest cities in the country. It’s a great draw because of the many tremendous job opportunities the city has to offer. It’s famously identified as the home to NASA, and other chief employers include Phillips 66, Sysco, and Halliburton.
As Houston continues to grow, so does the demand for fresh and unique menu options. Today’s customers want to eat healthy food, so there’s a strong desire for fresher alternatives to fast food in cities throughout Texas and the U.S. At the same time, Mediterranean food like ours is gaining popularity. The rich flavors and unique combinations have been a hit with our customers for years, and we know that they’d be in high demand in a city the size of Houston.