The Great Greek Mediterranean Grill is more than just a place to enjoy delicious, authentic Mediterranean cuisine; it is a community hub that offers endless growth and revenue generation possibilities. In a world where dining experiences continually evolve, The Great Greek Mediterranean Grill franchisees have a unique opportunity to think outside the box and utilize their spaces creatively to drive additional income. Let us explore some innovative strategies to maximize your franchise’s revenue, inspired by the success of one of our franchisees in Maple Grove.
Hosting Special Events in Your Restaurant: A Lucrative Opportunity
The Success Story of Maple Grove
Imagine turning your restaurant into the venue for life’s special moments. Andrew, a The Great Greek Mediterranean Grill franchisee in Maple Grove, recently hosted a wedding reception at his location. Not only was this event a massive success, but it also showcased the potential of our spaces to accommodate extraordinary occasions. By charging a fee on top of the regular food costs and continuing to take online and third-party delivery (3PD) orders, Andrew demonstrated a lucrative way to generate extra income.
How to Make Your Event a Success
- Planning and Approval: Start with obtaining the necessary approvals and ensuring that your plans align with The Great Greek Mediterranean Grill’s Franchise Disclosure Document (FDD).
- Marketing: Use social media, local advertising, and word-of-mouth to promote your event services.
- Catering Options: Offer customizable catering menus highlighting what The Great Greek Mediterranean Grill best offers.
- Logistics: Consider the layout of your space, staffing needs, and any additional amenities required to host events seamlessly.
Leveraging Slow Hours for Increased Profits
The Untapped Potential of 2-4 PM
Most restaurants experience a lull between the lunch and dinner rushes, typically around 2-4 PM. This time presents an untapped potential for revenue generation. Here are a few strategies to consider:
- Happy Hour Specials: Introduce exclusive deals on appetizers and drinks to attract customers during these hours.
- Afternoon Workshops: Host cooking classes or culinary workshops that tie into the theme of Mediterranean cuisine.
- Community Meetings: Offer your space for local business meetings, book clubs, or community groups looking for a cozy afternoon gathering spot. Your local BNI Networking Group and your Chamber of Commerce are significant groups of professionals who are usually searching for new locations to host their meetings.
Expanding Beyond Traditional Dining
Online and Third-Party Delivery Orders During Events
One of the key takeaways from the Maple Grove success story is the ability to multitask. By continuing to accept online and third-party delivery orders during special events, you can significantly boost your revenue without turning away your regular dining or delivery customers. This approach requires efficient kitchen management and clear communication with your team to ensure a smooth operation.
The Great Greek Mediterranean Grill: Your Space, Your Franchise Opportunity
The franchisees of The Great Greek Mediterranean Grill can actively transform their restaurants into versatile spaces that cater to a variety of experiences beyond just traditional dining. By thinking creatively and embracing opportunities to host special events and optimize slow hours, you can unlock new revenue streams while enhancing your community’s connection to Mediterranean culture and cuisine.
Let us take inspiration from our fellow franchisees in Maple Grove and explore the endless possibilities that our spaces offer. Together, we can redefine the fast-casual dining experience and succeed tremendously as part of The Great Greek Mediterranean Grill family. Fill out the form to download your free franchising guide and schedule your in-person or virtual discovery day tour.
