Opening a Mediterranean food franchise is a great way to go into business for yourself while capitalizing on an increasingly popular menu. It’s no secret that Mediterranean food is more popular than ever in the U.S., and for many good reasons. Here, we’ll review a few of the reasons why Mediterranean food is simply the best option for up and coming restaurateurs to offer.
Great Ingredients Stand Out
While other types of food sometimes rely on deep frying and extra cheese to enhance flavor, there’s often no need for this in Mediterranean cooking. At The Great Greek, our menu is characterized by natural (and delicious!) ingredients like rice, feta cheese, roasted red peppers, and freshly-baked pita bread. Because we derive our ingredients from the best sources, our customers can taste the difference between our Mediterranean food franchise and other restaurants.
In today’s culture, where many people value knowing exactly what’s in their food, our brand has already become a favorite in the communities we serve. As Business Insider observes: “Mediterranean and Middle Eastern foods are packed with flavorful spices and fresh veggies. The Mediterranean diet is said to be one of the healthiest diets because of its focus on vegetables, proteins, and whole grains.” Our menu, which features healthy ingredients like these without sacrificing taste, has already proven itself popular among our customers.
People Love Variety
The Great Greek further stands out because we’re a fast-casual restaurant, making it easy for customers to enjoy a great meal without a lengthy wait. For years, the fast-casual industry in the U.S. has been dominated by staples like pizza, or burgers and fries. The Great Greek represents a shift in this trend as more people want variety in their diet. Menu items like gyros and wraps, and ingredients like lamb aren’t widely offered by every fast-casual chain, and indeed for many customers these represent a change from their usual daily fare. For many communities, a Mediterranean fast-casual restaurant like ours is a totally unique concept.
There’s Plenty of Room for Fusion
It’s true that our Mediterranean food franchise is characterized by spices and flavors that are unique to many Western palettes. However, we recognize that fusing Mediterranean with classic American favorites is a great way to capture the interest of an even wider customer base. For instance, our Greek-inspired burgers are a favorite among many of our customers. We’re proud of our menu and we’ve found that just about everyone finds something they love among our offerings. We regularly conduct research and development to identify new items (like fusion dishes) that will surprise and delight our customers.
Indeed, one of the many benefits of franchising with The Great Greek is that you can rely on us to handle big picture tasks like this so that you can focus on the day-to-day operation of your restaurant. We show you the ropes from the ground up, from how to prepare our classic menu to finding the perfect location.
Ready to learn more about why now is a great time to open a Mediterranean food franchise? Contact us today.