The Great Greek Mediterranean Grill provides comprehensive restaurant franchise support. We understand that when our franchisees succeed, our entire brand benefits. That’s why we’ve invested so much in developing strong training and support programs. Many franchisors offer startup support in a franchise’s early days, but that support begins to wane once the business is up and running.
That’s not the case with The Great Greek. Not only do we craft valuable support resources internally, but we’re also guided by our parent company, United Franchise Group – a franchise industry leader that has decades of experience helping franchisees succeed. Here, learn about some of the restaurant franchise support you can look forward to long term.
1. Marketing Assistance
Local marketing is one of the most important things you can do to keep customers coming to your business. However, many independent owners find that it’s difficult and costly to come up with and manage ad campaigns on their own. One of the best parts of franchising with an experienced franchisor like The Great Greek is the way we handle many marketing tasks for you. We provide franchisees with ready-made materials, so they don’t need to create them on their own. We also help them select the right channels (e.g., social media marketing, radio, print) to attract customers in their area.
Because of our restaurant franchise support with marketing, franchisees can dedicate more time to growing their business.
2. Research & Development
Researching consumer trends is the only way to ensure your business stays ahead of the curve, offering the latest in-demand menu items. It’s a task that can be challenging for independent owners to manage. Not only do they need to carve out the time, but they also need to find credible data sources and interpret them correctly. If they don’t, they risk losing money on entrees customers aren’t interested in.
Part of The Great Greek’s restaurant franchise support includes research and development. You can count on us to update our menu to keep it in high demand. You can also count on us to integrate other new and popular services into your business, like innovative payment options and third-party delivery services like DoorDash.
3. Professional Development
We provide all of our franchisees with training when they first join our brand. That initial training is designed to help you hit the ground running, familiarizing you with our processes and operational systems. Once your restaurant has opened, we’ll help ensure you’re using best practices by providing you with periodic professional development via online materials and conferences.
Not only does our professional development ensure your restaurant stays running smoothly, but it’s also a great way to stay updated on changes like new menu items.
These are just a few examples of the restaurant franchise support The Great Greek has to offer. Contact us today to learn more about what you can expect!